Ace & Tate + New Tendency
We teamed up with Berlin-based design studio New Tendency for a pair of limited edition sunglasses. Based on their modernist principles characterised by conceptual design, clean aesthetics and functional form, the frame is a contemporary take on a classic shape.
Campaign photography by Jonas Lindstroem.
As part of the collaboration, we created a Bentō box-inspired drawer for New Tendency's signature Meta table, which stores up to six frames and personal belongings. Inspired by the materials and colours of our stores, the table and box are made from powder-coated metal and oak. Limited to fifteen pieces.
Our friends New Tendency
New Tendency have been working closely with us on the interior design for many of our retail spaces. They are also the masterminds behind the design of our brand new and first-ever German flagship store in Berlin Mitte.