Ace & Tate + Droog

Ace & Tate has opened a retail setting in Hotel Droog with a
display installation created in collaboration with
renown design company Studio Droog.

We have opened our first retail space, a pop up store that presents the Ace & Tate collection in a unique retail setting designed by Studio Droog.

The retail setting, which we have come to call, ‘Let’s Make a Spectacle’ will run from June until mid January. We invite you to come and try the full optical and sunglass collection in the unique setting that is Hotel Droog.

Hotel Droog
Staalstraat 7B
1011 JJ Amsterdam
the Netherlands

Our Droog retail location is currently closed.

About Hotel Droog & Studio Droog

Hotel Droog is a unique hospitality experience like no other, a place where you can come for a drink, a bite to eat, exclusive shopping, exhibitions, a stroll in the garden, a lecture series, or even a bed for the night. Hôtel Droog is conspicuously housed in 700 square metres in a 17th century building, promising to be a new cultural home in the heart of Amsterdam.

Founded in 2011 by Renny Ramakers, Studio Droog is an Amsterdam based studio that develops the Droog brand through a range of furniture, accessories and lighting products. We believe that utility does not have to come at the expense of fantasy. Every piece in the studio’s collection begins with a radical re-think of a particular item and the way that it can be used. Each product is unique and tells a story emphasis on both function and fiction.